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Morocco — Europe — Worldwide

Moroccan fields.
Markets worldwide.

I source fruit and vegetables at the farm gate in Morocco and place them with importers, wholesalers and retail across the UK, Europe and beyond — the right growers, the right programme, and quality that holds all the way to the shelf.

Work with me → What I source
Fruit & vegetablesFull seasonal basket
Every regionSouss to the Gharb
Season-longContracted programmes
AR · EN · FRNegotiated on site
Overview

A single point of accountability

Between a buyer's specification and a grower's harvest there is a gap where most fresh produce programmes fail. My role is to close it — at origin, in the packhouse, and with the buyer.

I operate on the Moroccan side of the supply chain on behalf of importers and retail customers abroad: qualifying producers, agreeing volumes and pricing, setting the quality standard, and holding both sides to what was agreed for the length of the season.

Origin-basedDecisions made at the farm and the packhouse, not at a distance.
Programme-ledContracted season supply in place of opportunistic spot trade.
Specification-firstThe written standard governs — variety, calibre, colour, pack.
AccountableOne named contact for both grower and buyer, week to week.
Markets & routes →
Rows of avocado trees in an orchard
Capabilities

From the plot to the programme

01

Grower sourcing

Identifying and vetting mid-size growers on volumes, varieties, certification and packing capability — and on whether they are built for a long-term programme rather than a spot sale.

02

Supply agreements

Negotiating season-long arrangements on the buyer's behalf: fixed pricing where it makes sense, agreed volumes, and terms both sides can live with in a bad week.

03

Quality & specification

Translating a retail specification into something a farm can deliver — variety, calibre, colour, defect tolerance — then following it through grading, ripening and packing.

04

Programme planning

Building the season: what arrives when, at what volume, from which region, with a second source behind it when the weather does not cooperate.

05

On-the-ground liaison

Farm visits, packhouse checks and face-to-face negotiation in Arabic, French or English — the half of this business that cannot be done over email.

06

Costing & reporting

Landed costs, margins and season projections kept straight, with a technical background that makes data and systems a tool rather than an obstacle.

Categories

What I source

Morocco produces a full seasonal basket, and the programme follows the buyer rather than a fixed list. The categories below are where I work most — if it grows here at commercial scale, it can be sourced.

Citrus ripening on the tree
Citrus

Clementines & oranges

Nadorcott, Afourer and Valencia for the winter and spring export programme.

Avocados hanging on the tree
Avocado

Hass & green skin

Northern orchards, handled through to ripening and retail-ready condition.

Rows of tomatoes growing under glass
Vegetables

Tomatoes

Round, vine and cherry from the Agadir belt — the backbone of the winter season.

Red and green bell peppers
Vegetables

Peppers

Bell and pointed peppers, colour-sorted and packed to the buyer's grade.

Basket of strawberries in the field
Berries

Strawberries & blueberries

Gharb and Loukkos berry country — the ground I know best.

Melon growing in the field
Melons

Melon & watermelon

Early-season Galia, Charentais and seedless watermelon ahead of the European crop.

Fresh green beans
Fine vegetables

Beans, courgette & squash

Fine beans, courgette, aubergine and squash — pre-packed or loose to order.

Dates hanging from a palm
Dates

Medjool & Boufeggous

Oasis-grown dates for retail and food service, graded by size and moisture.

Availability

The Moroccan season, roughly

Indicative windows. Real dates move with the weather every year — which is exactly why the programme is planned in advance and adjusted on the ground.

Product SepOctNovDec JanFebMarApr MayJunJulAug
Clementines
Oranges
Avocado
Tomatoes
Peppers
Strawberries
Blueberries
Melon & watermelon
Beans & courgette
Dates
Swipe the table sideways →
Peak volumeAvailable
Markets & routes

Farm gate to retail shelf

Morocco sits days — not weeks — from Europe by road and sea, and within air-freight reach of everywhere else. Proximity is the commercial case; planning every handover is what makes it hold. I work with importers, wholesalers, ripeners and retail programmes across the UK and Europe, and with buyers further afield where the season and the specification fit.

Souss-Massa · tomatoes, peppers, citrus Gharb & Loukkos · berries, avocado Beni Mellal & Berkane · citrus Drâa & Tafilalet · dates
Morocco GROWING REGIONS UK & Europe IMPORT · WHOLESALE · RETAIL Worldwide EXPORT MARKETS reefer road & sea sea & air freight
Fruit grading and packing line

01 — Packhouse

Grading, optical sorting, ripening and packing to the buyer's brand and specification before anything moves.

Shipping port with stacked containers

02 — Transit

Reefer road, sea and air routes, with cold chain and export paperwork handled so the fruit arrives in condition and on time.

Fresh produce on supermarket shelves

03 — Shelf

Delivered to importers, wholesalers and their retail customers — where the specification, and the relationship behind it, are judged.

Good supply is a relationship, not a transaction.
How I work

Four steps, no surprises

01

Brief

The specification, volumes, timing and price ceiling — written down plainly before anyone gets on a plane.

02

Search

Region by region: shortlist growers, visit the plots, check the packing, and rule out those who cannot hold the line.

03

Agree

Trial pallets first, then a season agreement setting out volumes, quality standard and pricing structure.

04

Run it

Weekly contact with both sides, problems raised early, and an honest review at the end of the season.

Practice

Sourcing & supply chain

I work in fresh produce sourcing and supply chain, covering the Moroccan side on behalf of buyers abroad — from qualifying the grower through to dispatch, for the length of the season.

Origin

Grower network

Producers identified, visited and qualified region by region, by crop and by capability — with a second source behind the first.

Programme

Season supply

Contracted volumes and pricing across fruit and vegetables, planned ahead and managed week by week.

Standard

Quality & dispatch

Specification agreed in writing, then held through grading, ripening, packing and loading.

Contact

One point of liaison

Farm-side negotiation and buyer reporting handled by the same person, in Arabic, French or English.

Working languages — Arabic · English · French · Spanish
Get in touch

Growers in Morocco.
Buyers anywhere.

If you grow at scale and want a serious export partner — or you buy fresh produce anywhere in the world and want dependable Moroccan supply — write to me.

zaalamihamza@gmail.com
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